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I'm the co-founder and Chief Marketing Officer of Crowdr, a crowdfunding platform bridging purpose and technology for Nigeria's next generation of changemakers. We've facilitated over ₦400M in donations towards social-impact causes and grown to 40K+ users and donors in just over a year of operating. I oversee product, brand, and marketing strategy.

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Bolden is a global beauty brand rooted in science and built for women of color, with retail presence in 1,500+ Walmart stores. As a content marketing strategist on the team, I owned end-to-end creative content strategy and execution across newsletter and social media channels, from audience research through publishing, optimization, and performance reporting. Grew combined social audience to 100K+, maintaining email open rates of 40%+. Our social presence led to Bolden being discovered by buyers for Walmart and subsequently being stocked at 1,500+ Walmarts across the U.S.

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Umu Biafra is a docuseries I co-produced in 2020 exploring the Nigerian-Biafran Civil War through a modern storytelling lens. I led content strategy, developed the social pillars, and scripted all three episodes alongside dozens of short-form videos. My work using storytelling as a form of activism was later featured in the Malala Fund's editorial platform, Assembly.